Sunday, September 21, 2008

The Corn Job

The "Bhutta" of the past has now been re-launched as American Corn. You will find them in malls,airports and on busy high streets.

The Hot & Juicy Stall at Mumbai's domestic airport (IB)

This is the same stall as above. Notice, this is the stall which has a queue. The other stalls (Hot Dog and Baskin Robbins) are deserted (pun unintended).

This just shows that a re-launch does not even need a lot of advertising. Just build a better mouse-trap and the world will beat the path to your door (provided there are mice to be caught by the better mouse-trap)

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