Wednesday, June 24, 2009

All for this one moment?

(Lufthansa billboard at Bangalore Airport)

An accquaintance, while flying Lufthansa, Business Class, pressed the call bell. Since there was no response, he called again.

The airhostess responded - " are you having a heart attack!?"

All for this one moment?

Creating evocative advertising is easy, living it (for any orgainization) is equally difficult.

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